Despite being a day late, I still want to comment on the iPod announcements made yesterday.
New colors and no storage bump on the shuffles gets a huge yawn from me.
The actual nano looks much better than those leaked shots that were floating around a few weeks ago. There was no storage upgrade for these guys either, only price drops to $149 and $199 for the 4 and 8 GB version, respectively. Video finally comes to the nano, but with such a tiny screen I wonder how useful it will actually be. Still, having the nano hooked up to a TV via video out makes for a very portable DVD player replacement.
80 GB storage for $249 (and 160 GB for $349) makes the 6th Generation iPod (or 1st Generation iPod classic?) quite the monster. The standard iPod form factor has become, as the name suggests, a classic and I'm glad Apple stuck with it instead of forcing everyone to the touch screen.
The new iPod UI is an incremental upgrade, with the most notable feature being Cover Flow (which I don't find much use for personally). The new UI also marks the first time that the nano and classic have reached software feature parity (video on the nano also means complete feature parity), so it'll be interesting to see if Apple considers the nano/classic "complete". Prior to yesterday's announcement, it had been two years since both devices saw a significant upgrade, and I wonder if it'll be just as long before we see the next big change for these two lines.
I couldn't make up my mind over whether I thought Apple would actually release a phoneless iPhone this soon. On the one hand, pricing would have been tricky - either it would be priced too low to cannibalize iPhone sales or priced too high to make it a terrible value. On the other hand, there was only so much further Apple could take the iPod classic before it had to enlarge the screen (thereby necessitating removal of the click wheel). I personally dislike the design of the device. The chrome border is gone in lieu of either a matte metal or plastic (hard to tell from the shots) and the iPhone's scratch-resistant matte back is gone for the iPod's iconic scratch-prone shiny metal back. Further, the upper bezel looks disproportionate without the earpiece and the WiFi antenna's plastic covering makes the back of the device asymmetric. Other minor things I noticed (and am apathetic about) are that the sleep/wake button has switched sides and that the headphone jack is on the bottom of the device.
iTunes WiFi Store
Apple is ever slowly creeping into tablet/UMPC space and the touch was the second step in that direction. Instead of working down from the desktop, as Microsoft has done (with limited success), Apple has worked up from the iPod. It's apparent from the name: this isn't a MacBook nano, it's an iPod touch. Unveiling the iTunes WiFi Store and partnering with Starbucks is a small step into building Apple's mobile eco-system, something other device makers have either not attempted or have been unsuccessful at. This will be the touch/iPhone killer feature, and perhaps the future of mobile advertising - truly contextual advertising and services that supplement a brick and mortar's main operations. It's not the device that will reach out to the world, but the world that will reach in to your device.
That said, I don't see myself using the WiFi Store that much since I don't use the iTunes Store much to begin with. However, if the WiFi store allows for over-the-air podcast downloading, then I'll be all over it.
I'm tech-savvy enough to not need iTunes to walk me through making ringtones, but I would argue against those complaining about the price. The extra $.99 is something I see as AT&T having a hand in. Still, $2 for both the song and ringtone is a good deal compared to the $2-$3 one might pay for a ringtone-only otherwise.
iPhone at $399
Though Apple announced during their last earnings call that margins would be lower this season, no one saw this coming. The market is interpreting it as a sign that iPhones aren't selling as well as Apple would like. The original 5 GB iPod dropped 25% five months after introduction (from $399 to $299), so large cuts aren't completely out of the ordinary for Apple. I see the price drop as something Apple planned all along as a way to aggressively go after market share after milking early adopters for an extra $200 and as a way control demand during launch.
Am I upset that I paid $599? Absolutely not. I was perfectly paying that amount and the price drop doesn't change that. I don't see Apple owing me anything much more than I see BMW paying me for the depreciation of my car when the 2008 models come out (in fact, I'm paying them for the depreciation). Price drops and technology progressing are facts of life. The only thing that I might be upset about is that the cost of entry to the iPhone Club has gone down and iPhone owners who felt a sense of superiority and exclusivity as a result of ownership just dropped a few rungs on the social ladder now that the iPhone is accessible to "regular" people. I am not in that group. I see adoption of the iPhone (or Mobile OS X platform in general) a good thing for users, both in terms of a greater demand for new software features or an increased pressure on other device makers to make better devices.
Technorati Tags: Apple, iPhone, iPod nano, iPod touch, iPod classic, iTunes, iTunes WiFi Store