The MacBook Air's Emotional Specs
The MacBook Air is selling well, Ars Technica reports, with many stores reporting stock shortages and long lead times.
As Railsdaddy David Heinemeier Hansson mentions, this probably comes as a surprise to geeks all over the blogosphere, who were largely focused on the shortcomings of the tech specs - the relatively slow processor, shortage of ports, etc, and not focusing enough on the design and feel of it. Whether it takes 20 minutes or 30 minutes to convert a movie to iPod format is largely irrelevant, what is more noticeable (and therefore more important) is the general feeling of delight (or despair) one feels when using any device. Remember the awe people experienced when flicking images back and forth on the iPhone? Similar experiences abound on the MacBook Air - the feeling of not feeling like you're carrying a laptop, the feeling of not feeling like there's a computer under your keyboard - these are the specs, emotional specs, if you will, that are causing people to buy MacBooks Air. Indeed, the MacBook Air is just another in the long list of examples that prove that Apple is destroying the competition when it comes to emotional specs.
Technorati Tags: Apple, MacBook, MacBook Air, emotional specs, tech specs, design