In Search Results We Trust
Robert writes about how Windows Live search has gotten a lot better. He then wonders if it'll do them any good.
Now, the problem is, if Microsoft matches Google, who will switch away from Google? I won’t. The trust I’ve built since the late 1990s of searching Google many times a day without a problem is going to be a very hard thing to beat. To get me to switch Microsoft will have to be better than Google.
How about you? Does Microsoft (or Yahoo or Ask) have any hope of getting you to switch your default search engine?
I have to agree with him. Any time I use a search that's not Google, I'm left with the lingering thought, "Is there something missing here that Google would find?" I trust Google's search results completely. I'm not quite there yet with any other service. And I don't think I ever will be. First of all, I'm probably not going to search my default search engine, but if I did, I'd most likely go through a trust-earning period where I'd double-check all my searches in Google. It would probably be way too much overhead to be worthwhile. I'm right back to Google.
Heck, when I directed one of my Yahoo-favoring friends to do a web search, I told him to "just use Google" without even waiting to see if what we were looking for was in the page results.
Something as simple as the name has a profound effect on search engine choice. "Just google it" sounds right. "Just live.com it", "just yahoo it", or "just ask.com it" sound awkward.
So will just being better than Google get me to switch? Probably not, since I'll have no way of knowing.