Nintendo Revolution Renamed Wii
The official Nintendo Revolution website has announced that official name of the Revolution will be Wii. While I think Revolution was a cool enough name (and the abbreviation RS nicely watched the DS), and aside from all the PS/XBox fanboys making wii-wii jokes, it is an alright name. Nintendo has gone out on a limb with the focus (originality over graphics) and the controller and the name is just a reflection of this.
One thing is for sure: the Google Juice will be strong with this one. Since 'Wii' is not a real word, even just a little press will jump Nintendo's 'Wii' straight to the top of search results. Compare this to 'Revolution' which would have to compete with the American Revolution, the Industrial Revolution, et al for Google pole position.
Update: Chris Kohler at Wired posted a more in-depth defense of the 'Wii' name. He basically argues that Wii doesn't sound anything like a video game, and that's what Nintendo is trying to do with the system – make it like no other video game system ever.
Technorati Tags: Google Juice, Nintendo, Revolution, Wii, gaming, XBox, Playstation, names, rename, marketing, video games, search
