Yahoo's New Home Page Won't Do Them Any Good
TechCrunch reports that Yahoo is testing a new home page. It won't do them any good. It's still too cluttered. Even MSN Search (and Ask.com, too) got that one right. Not only that, but the old site compartmentalized content a lot better than this new one.
Seth Godin said it best at his talk at Google. The techies send non-techies to Google because they'll know what to do and won't come back to bother you.
If Yahoo is going after Google, they should stick with an uncluttered site for everyone and let My Yahoo! users make their personalized pages as cluttered as they want. If they're not going after Google anymore, well, then they should probably let the world know.
Technorati Tags: Yahoo, Google, MSN, Ask.com, search, redesign, design, marketing, portal







