Podcasts? ¿Qué?
I was listening to NPR this morning when they asked "Do you know what a podcast is? What about RSS? If you do, consider yourself special." In a recent survey, the Pew Institute discovered that only 13% of internet users surveyed know what a podcast is, and 9% of those surveyed know what RSS is.
I was somewhat shocked by this but after digging up the actual report, I learned that the survey was done in May/early June. Since this was before the release of iTunes 4.9, I was relieved to discover that the situation wasn't as dire as those "sensationalists" over at NPR made it out to be. Though these statistics are somewhat irrelevant now that Apple has brought podcasting into the mainstream, I thought it would be good to share this information so that we'll be able to truly see how successful Apple has been in exposing podcasts to the world once new data does comes out.
